Bruce Horovitz, USA TODAY

ATLANTA — Chick-fil-A is finally crossing the road.

The iconic chicken chain, as well-known for its conservative heritage as its savory eats, is recalibrating its moral and culinary compass. It wants to go from old school to almost cool. It wants to evolve from a place where gays once picketed to a place where they'll feel comfortable going to eat. It wants to broaden the brand as it expands nationally and plows into the Millennial-driven urban arena. Above all: it wants to be a serious player on fast-food's biggest stage.

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